Ban Kee Trading, Inc., the official distributor of Sylvanian Families toys in the Philippines, held its annual Trade Show at the Shangri-La Hotel last Friday, September 4, 2015. The trade show featured the company’s impressive line-up of well-loved toys and baby products; it also showcased new items for the coming holiday season. The whole day affair was by invitation only, with Ban Kee’s clients, business partners, and special guests in attendance.
For almost 30 years, Ban Kee has brought to the local market a wide variety of toys and baby products. Partnering with some of the largest and most trusted names in the children’s market industry, Ban Kee has made these once inaccessible products readily available and at reasonable cost to local consumers. One of their most well-loved products, Epoch’s Sylvanian Families, has experienced a resurgence in collectors’ interests, caused in large part by the effective marketing of the toy line. This included a special dedication to the creation of charming, whimsical displays that are outstanding advertisements for the brand the world over. Although Sylvanian Families is said to cater to the upper end of the market, Ban Kee’s efforts to bring in a more diversified line helped create new enthusiasts and renew flagging interests of the older collectors.
For 2015, the Seaside series comprise the bulk of Ban Kee’s Sylvanian Families offerings. These newest themed play sets which can be purchased as individual pieces or as gift sets are still available in toy stores all over the country. As an adjunct to brick and mortar stores, ToyTown, Ban Kee’s retailer arm, has also partnered with Lazada, a popular e-commerce site, to beef up its online presence and bring their products to other parts of the country.
Aside from the featured products, the Trade Show also brought in another piece of good news for Sylvanian collectors. In the works is a special 30th Sylvanian Families Anniversary celebration, with commemorative events, sales, and activities for the diehard Sylvanian fan. (Me! Me!) Even as I write this, details of the said event are already being ironed out. I will follow up this news and update local fans accordingly.
I hope that Ban Kee Trading is able to bring in the newer releases of the Seaside series. We’re keen on the new ice cream parlor, the adventure figure set, and the merry-go-round. One thing for sure, there’s loads of fun (and education!) to be had with Ban Kee’s choices of toys. And if the Trade Show is any indication of just how much fun it’ll be, there’s plenty to look forward to in 2016 and in the coming years.